Today, India is emerging as a major player in the third-wave coffee movement — and here’s why:
1. Elevated Quality from Indian Farms
Indian estates are now producing micro-lots of Arabica that match international quality standards. Regions like Chikmagalur, Coorg, Araku, and Wayanad are known for their diverse terroir and elevation — perfect for nuanced, flavorful beans.
Thanks to better processing methods (like honey and anaerobic fermentation), the coffees coming out of India are now fruity, floral, and incredibly complex.
At Grey Soul Coffee Roasters, we work directly with these farms to bring out the best in every bean.
2. Roasters Who Care About the Bean
The rise of artisanal roasters — like Grey Soul — has shifted the narrative. We don’t just roast coffee; we profile it. Light roasts, experimental lots, and roast-to-order freshness are becoming the norm.
This means more control over flavor, better education for consumers, and higher value returned to farmers.
3. Third-Wave Cafés Are Booming
Cities like Mumbai, Pune, Bangalore, and Delhi are now dotted with cafés that serve V60s, Chemex, AeroPress, and espresso-based drinks made with precision. Customers are no longer asking for just a cappuccino — they’re asking where the beans are from and how they’re roasted.
Grey Soul’s cafes in Pune and Bandra are a part of this wave — offering not just coffee, but a conversation around it.
4. Young, Curious Consumers
India’s Gen Z and millennial audience is driving the specialty surge. They're health-conscious, experience-driven, and eager to explore beyond instant coffee.
With Instagram-worthy cafés, home brewing content, and growing access to equipment, coffee is now a daily ritual, not just a caffeine fix.
5. The Global Market Is Paying Attention
Indian specialty beans have started making their way to shelves in Europe, Australia, and the US. As demand grows for traceable, ethical, and climate-friendly coffee, India’s transparent farm-to-cup chains are gaining recognition.
Final Sip:
India isn’t just catching up — it’s setting the pace. If you haven’t tried Indian specialty coffee yet, now is the time.
Explore our freshly roasted, single-origin beans sourced from across India.